get sh*t done
As Get Sh*t Done prepares to launch a new community platform, we created an identity that every member will have the chance to make their own. An AI-powered tool will turn their answers to a few questions into a personalised GSD asterisk, reflecting who they are.
The twist? AI draws exclusively from the identity we created for the brand, turning one creative vision into endless unique expressions.
concept
It represents the messy middle of the creative process: the wrong turns, sticking points and moments when we need help to keep going. The place where people get stuck, step in for each other and find a way through.
We wanted that humanity to come through in the design. So we gave the asterisk all the energy, character and beautiful imperfections of something made by hand.
beautiful imperfections
Distinctive asterisks give events, community and generosity initiatives their own character. An expansive palette puts sunshine yellow at its core, while sharp, unexpected motion meets the human touch of traditional animation.
The language is equally direct: plain-speaking, action-led and ready to get things moving. The new tagline, “Where someday becomes today”, captures what GSD helps people do: turn something they’ve been meaning to start into something happening now.
The more, the messier.
Creative Director: Dani Wolf
My role: Senior Designer