arizona cardinals / 18 bars
The Arizona Cardinals made NFL history with the league’s first-ever schedule release on Apple Music and Spotify, featuring the track “18 Bars” by the team’s starting linebacker, Mack Wilson. TBWA\Chiat\Day NY developed the visual identity for the project, along with promotional materials and merchandise.
Clio Sports 2026
Arizona Cardinals - 18 Bars Schedule ReleaseSilver: Branded Entertainment/Content
Silver: Use of Athlete/Talent/Influencer
Bronze: Social Media
Shortlist: Athlete Storytelling
Clio Sports 2026
Arizona Cardinals - 18 Bars Schedule ReleaseSilver: Branded Entertainment/Content
Silver: Use of Athlete/Talent/Influencer
Bronze: Social Media
Shortlist: Athlete Storytelling