adidas / you got this
In collaboration with adidas’ brand expression team, we created its global 2024/25 campaign centered around an empowering message to uplift athletes of all abilities: YOU GOT THIS. It serves as a reminder that regardless of who they are or what sport they play, every athlete can rise above pressure and rediscover their passion.
concept
It took us five months and multiple iterations to refine and develop the concept that perfectly embodies the brand's vision.
new system
The final result introduces a refreshed visual system featuring a newly designed lead font and a simplified wordmark to highlight the brand's iconic essence. This transformation was unveiled as part of the new campaign, setting the stage for a cohesive two-year visual journey.
Design Director: Joris Groot
Lead Designer: Maria Rull
Strategy: Peter Kormanyos
Designers: Gean Santos, Lisa Venezia, Callum Jackson
Creative Directors: Simone Di Laus, James Andrews
NEXT