the athlete’s foot / visual system
Since 1971, TAF has set itself apart from mega-retailers by embracing its local street origins and avoiding shopping malls. We refreshed their visual system by drawing inspiration from urban aesthetics — pamphlets, in-action photos, and wheatpaste posters — to reinterpret heritage stamps, introduce a modern typeface, and explore dynamic layouts through repetition and movement.
Head of Design: Ray L Adams
Strategy: Peter Kormanyos
Designer: Gean Santos
Copywriter: Cené Hale