O BOTICÁRIO ∙ QUASAR GRAFFITI
O Boticário believes that courage means not being afraid to express one’s purposes. That’s why the essence of Quasar Graffiti, its new male fragrance, is inspired by the bold spirit of street art. The scent is an invitation for men to dare to create what’s on their mind. To reach the fragrance’s target audience, we inspired 40 graffiti artists by sending them an exclusive line of sprays with the scent of Quasar Graffiti. Each influencer expressed their own courage with the four colors we provided and created unique pieces of art. Their creative processes and results were shared on their social media, thus increasing our reach.
O Boticário believes that courage means not being afraid to express one’s purposes. That’s why the essence of Quasar Graffiti, its new male fragrance, is inspired by the bold spirit of street art. The scent is an invitation for men to dare to create what’s on their mind. To reach the fragrance’s target audience, we inspired 40 graffiti artists by sending them an exclusive line of sprays with the scent of Quasar Graffiti. Each influencer expressed their own courage with the four colors we provided and created unique pieces of art. Their creative processes and results were shared on their social media, thus increasing our reach.
Creative Director: Rodrigo Poersch
Head of Design: Gean Santos
Designer: Daniel Mota, Gean Santos
Copywriter: Ana Damaso