BASTARDS BREWERY ∙ HALLOWEEN
When a real bastard hears the word “trick,” you can count on him immediately. That’s why Bastards Brewery asked us to create a marketing activation for Halloween. Inspired by phantoms, one of the festivity’s most famous icons, we created an invisible beer dubbed Jack o’Bastard. When the clients ordered it, all they got was an empty glass. But this was not all about tricks: we took care of the treats too. Since the clients had already paid for their Jack o’Bastard, all of the money raised by the activation was donated to an NGO dedicated to rescuing stray dogs. Those bastards with a good soul that agreed with the donation also gained personalized glasses.
When a real bastard hears the word “trick,” you can count on him immediately. That’s why Bastards Brewery asked us to create a marketing activation for Halloween. Inspired by phantoms, one of the festivity’s most famous icons, we created an invisible beer dubbed Jack o’Bastard. When the clients ordered it, all they got was an empty glass. But this was not all about tricks: we took care of the treats too. Since the clients had already paid for their Jack o’Bastard, all of the money raised by the activation was donated to an NGO dedicated to rescuing stray dogs. Those bastards with a good soul that agreed with the donation also gained personalized glasses.
Creative Director: Rodrigo Poersch
Head of Design: Gean Santos
Designer: Thiago Benato
Copywriter: Rafael Pavelegini